Mine the Moment  ·  40-Day Keynote Build

Give me
40 days.

I'll find the story you've been standing too close to see, and write the keynote you've been trying to get out of you.

Claim one of the five
$2,500 one time, or two payments of $1,375. Five spots. This price is not coming back.
Andrea Merrill speaking on stage
The real problem

You know the story is in there.
You cannot get it out.

Thirty years of them, and none of them sound like the one. You have rewritten the opening four times. You have started over twice. You have sat with a blank page long enough to decide the problem is your writing.

It is not your writing.

You have lived inside your own experience so long that the moment that would stop a room cold reads to you as a Tuesday.

I call it Proximity Blindness. You skip past the story because you assume everybody has one like it. They do not. It is also why hiring a writer who was never in the room with you does not fix it. You are not missing a story. You are missing the ability to see the one you are sitting on.

Somebody has to find it from the outside. That is the entire job.

0
Hours to find it
0
Stage lengths
0
Days start to finish
0
Years in behavior science
How it works

It starts with two hours.
Then I write it.

I ask. You talk. I find the story you've been standing too close to see. Then I write the keynote. Not an outline for you to finish. Not a framework, not a template, not a prompt. The talk, written.

The mining

Two hours, private

No script, no homework, no prep. I ask questions and you answer them. Twenty years as a behavior and trauma professional taught me which questions reach the thing underneath the thing.

The writing

Your keynote, written

I write the talk from what came out of you. Your words, your rhythm, your phrasing, pulled off the recording. You will recognize it, because it is you.

The body

Off the page

Then the Body Memorization System. You learn the talk through its structure instead of holding a manuscript in your head. Behavioral science, not stagecraft.

One story, cut three ways
10
minutes
The breakout. The panel. The podcast answer that has to land fast.
20
minutes
The TEDx-length room. Enough time to turn the story, not enough to wander.
40
minutes
The keynote slot. The full arc, the full close, the full room.

This is not three keynotes. It is one keynote, engineered into three lengths. The story stays intact whether you are handed ten minutes or forty, which means you stop rewriting for every stage and start saying yes faster.

The offer

A 40-day keynote build,
for five people.

Mine the Moment40-Day Keynote Build
$8,500
$2,500
First five
  • 2-hour private Story Mining sessionYou talk. I find the moment, the meaning, the emotional spine, and the message hiding inside what you have lived.
  • Done-for-you keynote writingI write the keynote from what surfaces. You are not handed an outline to finish yourself.
  • 10, 20, and 40 minute versionsOne core keynote engineered to fit three stage lengths without losing the story.
  • 3 revision roundsThree passes to make it sound and feel the way you sound.
  • A 30-minute feedback call if neededFor when something is faster to solve out loud than in another round of comments.
  • The Body Memorization SystemDelivered after the writing, so you learn the keynote through its structure rather than word for word.
  • 40 days, start to finishA defined beginning and a defined end, not an open writing engagement.
One payment. No upsell waiting behind it. Nothing held back for a higher tier, because there is no higher tier. This is all of it.
Claim one of the five
Portrait of Andrea Merrill
Why the price is what it is

The package is new.
The work is not.

If a price drops this far, the fair question is what is wrong with it. Nothing is. I have been paid $8,500 for this exact work, and $8,500 is the number it goes back to.

What is new is the package. I just cut my company down to the only two things I love doing, mining the story and writing the talk. Applications, websites, branding, all of it is gone. This is the first run of what is left.

So here is the trade, plainly. You get all of it for $2,500. In exchange, I get to record the work and use your name and your result when I start selling this at full price.

There is no second round at this price. When the five are gone, the reason for the discount is gone with them.

What is actually stopping you

Let me take these off the table.

“My story is not big enough.”
Every person says this. Every one. The people with the most usable material are the most certain they have none, because they have normalized their own life. I am not looking for drama. I am looking for the moment your thinking changed, and you have several. You filed them under ordinary.
“Am I going to be left holding an outline?”
No. This is the line between me and a workshop, a course, a template, or a prompt. Those all end with you in front of a blank page holding a framework. This ends with a written keynote. That is the deliverable.
“I do not have a stage booked yet.”
That is the reason to do this, not the reason to wait. Nobody books a speaker who cannot say what the talk is. The talk comes first. The invitations come after.
“Will it sound like me, or like you?”
Like you. I am not writing for you, I am writing from you. Every line comes off a recording of your own voice answering questions. That is why people tell me the first draft is unsettling to read.
“I will never memorize 40 minutes.”
Not the way you were taught to. Word for word memorization fails under stage pressure because it has no anchor. My system uses structure, body anchors, and spatial mapping, which is how behavior actually gets learned. The system is mine. The reps are yours, and you will have to do them.
“I do not have time to prepare.”
There is nothing to prepare. Do not write anything, do not outline anything, do not think about it beforehand. Show up and answer questions for two hours. Prepared answers are worse answers.
“What if the personal parts go somewhere I do not want them to go?”
I spent twenty years as a behavior and trauma professional before I wrote a single keynote. I know the difference between a story that has been processed and one that is still open, and I will not put the second one on a stage. You decide what stays in. Always.
“What happens when the 40 days end?”
We are done. You have your keynote, your three lengths, your Body Memorization System, and the work we refined across three rounds. There is no required continuation and nothing is held hostage.
“40 days feels long. Or short.”
It is deliberate. Long enough to mine, write, revise three times, and hand you the memorization system. Short enough that it ends. Open ended writing engagements are how talks die, and I am not running one.
What happens after

People stop explaining themselves
and start getting booked.

“How was this created by somebody outside me?”
Mel Carr, Founder, Six Figure Chicks
“Skeptical, open, intrigued.” Twenty minutes later: “Skepticism now averted.”
Gabrielle Baumeyer
Signed three clients out of one networking lunch, because people finally understood what she did.
Bronwyn, after an intro rebuild

Dr. Brenda Combs went through this work and was chosen for a paid keynote at $4,000, selected for the keynote slot specifically rather than a breakout.

Andrea Merrill running a live Mine the Moment session
Fit

Who this is for,
and who it is not.

This is for you if

  • You have ten or more years of real expertise behind you
  • You are already in rooms, or you are about to be
  • You are done rewriting the same talk and getting the same result
  • You want one story that works at ten minutes and at forty

This is not for you if

  • You are still deciding whether you want to speak at all
  • You want someone to invent a story you have not lived
  • You are shopping for the cheapest option rather than the right one
  • You will not do the reps once the keynote is written
And after the 40 days?

You won't need me to write another keynote.
But you may still want me in the room.

Finishing the keynote isn't the end of the work. Now you have to use it.

You pitch the conference. You get the podcast invitation. You walk into the networking lunch. You try the new opening. You deliver the keynote and realize minute twelve isn't landing the way it did on paper. Someone asks what you do and you have 55 seconds, not 40 minutes, to make them understand.

I helped you build the keynote. Speaker 911 is where we make sure it earns.

It's my ongoing working room for speakers who use rooms to get clients. You bring me what is stuck while you're actually using the work.

Your 55-second introduction. / Your keynote opening. / The pitch you're about to send. / The podcast answer that keeps coming out wrong. / The section that isn't landing. / Your close. / Your follow-up. / Your pricing. / Your TEDx application. / The opportunity sitting in front of you that you don't want to waste.

We don't spend months talking about what you could do. We fix the thing that's in front of you.

Live hot seat rooms, every other Wednesday

Bring the messy version. We diagnose what's actually wrong and work it live. Something gets written, fixed, or decided before we move on.

Between-session Loom support

Don't sit stuck for two weeks. Submit the work you're wrestling with and get my eyes on it between rooms.

Trainings and guest experts

Throughout the year we go deeper into what determines whether speaking creates business: getting booked, selling from the stage, TEDx, positioning, visibility, follow-up.

The replay library

Every session becomes part of a searchable library organized around the real problems working speakers hit.

Speaker 911, founding membership
$997
per month  ·  3-month minimum

Speaker 911 is not where we build your keynote from scratch. That is what we do together during Mine the Moment. Speaker 911 is what comes next. It's where we take the story we built and make sure it works in the 10-minute room, the 40-minute stage, the podcast interview, the networking conversation, the pitch email, and the opportunity you didn't know was coming.

There is no required continuation. You'll have the opportunity to continue when your 40 days are complete. If it makes sense, I'll show you how. If it doesn't, you leave with the work we created together.

The goal was never a beautiful keynote sitting in a document. The goal is for the right people to finally hear you, and then do something about it.

For now? Let's find the story first.

You have carried this story long enough.

Two hours from now it is out of you. Forty days from now it is a keynote.

Claim one of the five
$2,500 one time, or two payments of $1,375. Five spots. This price is not coming back.
Mine the Moment  ·  First five $2,500
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